Quill City Mall Led An Expert Forum To Discuss The New “Phygital” Retail Future
In the last few years, the internet has played
a significant role in disseminating information in some parts of the world. However,
the use of internet nowadays is so rife that it has become the number 1 source
of not just information, but also communication, gaming, social networking, and
many more.
One of the
greatest and most popular features that particularly provides is online
shopping. Yesterday, 10th of Dec, I’m very pleased and honored to get
invited to attend an expert forum about “Future Proof Your Business – New
Retail Innovations and Interventions”
held at Quill City Convention Center by six retail industry players that
explored the future of retail impacted by the “phygital” era. The expert
forum moderated by Jonathan Case assembled
a panel that consisted of Anwar Jumabhoy
(Industry Expert), Kent Lee (Founder of Smuzcity), Redza Shahid (Founder of
Grubcycle) and Chong Chia Chou (CEO
of PUC Berhad).
Influencers
From the
left: Jonathan Case, Chong Chia Chou (CEO
of PUC Berhad), Anwar Jumabhoy (Industry Expert), Redza Shahid (Founder of
Grubcycle) and Kent Lee (Founder of
Smuzcity).
Quill City
Mall, formerly known as Vision City, is taking a new turn in year 2020 with a
brand new retail strategy, making their mall all about creating meaningful
shopping platform for stakeholders including local entrepreneurs.
According to Koong Wai Seng, Group CEO of
Quill Group of Companies, they have to challenge retailers that had or hadn’t
been focused on pushing their products online to reimagine the essential role physical
experience pay in the building strong and memorable relationship with their
customers.
With the rise of technology, more and more
retail sales have shifted online. The joy of being able to see, touch and feel
the product before making purchase still remains but the way of shopping certainly
did. The ever-evolving consumers’ expectations require retailers to constantly
adapt to meet their needs for comfort, convenience, and entertainment.
“It is about designing a shopping platform – a
journey within physical space, with consumer-centric tech infrastructure that
facilitates the interactions between consumers and brand throughout the
shopping experience”, said Koong.
Besides that, Koong also
said that their decision in building “phygital” features into the
mall comes from their earnest purpose to become a tool to empower small and
medium-sized retailers and home-grown entrepreneurs. With technology-fueled
infrastructures, and “phygital” tools, international and local businesses
are encouraged to expand the reach of their audience and improve their bottom
line. Koong strongly believed that lifting everyone in the industry as
you grow is a part of leading into the future.
With the new opening of JDX Presto on
the coming 12th Dec 2019, Quill has also announced new tenants that
are already onboard to building their very first “phygital”
concept stores in Malaysia which including E-Sports Center, and Uni
KL. Quill invites every one of us to await for more exciting updates as
they ease into more “phygital” era in the next 12 months.
Last but not least, the six industry experts
also confirmed that the future of retail needs to promote intimate social
relationships between brands, both international and local, with consumer by
building a physical space that is customer experience-centric.
Chong Chia Chou (CEO of PUC Berhad)
Anwar Jumabhoy (Industry Expert)
Redza Shahid (Founder of Grubcycle)
Kent Lee (Founder of Smuzcity)
For more information, please check out QuillCity Mall Page and Quill Group of Companies.
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