Tiger Soju Flavoured Lager's Launch Party: A Night Where Bold Met Playful

Imagine stepping into a world where classic Tiger gets a vibrant twist. That's exactly what happened at the epic launch party for Tiger Soju Flavoured Lager. 4,500 guests were whisked away on a night of electrifying discovery.

A neon-lit tunnel served as the portal, transporting attendees into a space buzzing with playful energy. The air crackled with anticipation as guests got their first taste of the Gutsy Grape flavour. This wasn't just about sipping a new beer, it was an invitation to unleash your inner party animal.

The "Twist Makeover" station was a playground for self-expression. Bold makeup and unexpected accessories helped attendees embody the playful spirit of the night. Feeling like a rockstar? Head to the Tiger Soju Flavoured Lager Bar for exclusive cocktails that blended the new brew with exotic omija berry and ginger flower. Delicious Asian snacks from MiX.Store kept the party fuelled for all the fun.

The soundtrack of the night was a vibrant mix. Local and international DJs like Queen T, Julian, and Sherry Alyssa set the mood, while the Ban Huat crew brought the energy with their hip-hop anthems. K-pop fans got their fix with electrifying dance medleys. But the cherry on top? South Korean rapper Loco himself graced the stage, performing his chart-topping hits and leaving the crowd wanting more.

This bash wasn't just about launching a new beer, it was about celebrating life's everyday moments with a twist of boldness and fun. As Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad, said, "We wanted to create a space where people could explore and experiment." And explore they did! The night was a testament to the power of embracing something new and expressing yourself playfully. So, the next time you raise a glass of Tiger Soju Flavoured Lager, remember the spirit of this launch party – a celebration of life with a delicious twist!

Tiger Soju Flavoured Lager is now available in Gutsy Grape across Peninsular Malaysia in bottles and cans at all major supermarkets, convenience stores, minimarts, bars, restaurants, and online retail channels, including Drinkies. For more information on Tiger Soju Flavoured Lager, visit Click Here, as well as the brand’s social media pages at Facebook and Instagram. Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.