Chinese New Year With Tiger – Uncage New Beginning

February 15, 2019 Foodfootage 0 Comments


Chinese New Year is around the corner and Tiger Beer, Malaysia’s No. 1 Beer, welcomed the Year of Pig with a grand launch event held at the Copper Mansion, PJ attended by HEINEKEN Malaysia Berhad’s management team, trade partners and members of media. A new chapter of life is unveiled as we step into the new year with renewed outlook on what is come with the promise of good health prosperity and joy.




Upon arrival, the venue was of utmost decadence adorned with beautiful lanterns and motifs reminiscent of old Shanghai with a modern twist in spirit of ushering the new.



Those guest who attend this event is entitled to “pluck” ang pows containing lucky draw ticket form the gilded Tree of Wealth.


The event began with a stunning lion dance performance as well as Zhu Bajie to invite luck – with each of the five lions in the colors representing the brand of HEINEKEN Malaysia portfolio – Tiger, Heineken®, Guinness, Anchor and Apple Fox.


We kick start the dinner with auspicious Yee Sang tossing ceremony to usher in the new beginnings with the wishes for a bountiful year ahead followed by dinner with unique dishes specially for the festive season.


“The festive season is a time for us to usher in the new with a renewed spirit as we leave behind the old. HEINEKEN Malaysia wants to celebrate this auspicious beginning with our loyal consumers to make this Chinese New Year a memorable one. This is the time of year where we celebrate with family and friends, hence, this year’s Chinese New Year campaign is packed with opportunities for consumers to win simply by enjoying the range of award-winning brews in our portfolio.” said Roland Bala, Managing Director of HEINEKEN Malaysia.


Good news!!! During this festive season, you can usher in the new beginning and be rewarded with Tiger Beer – all you have to do is enjoy your favorite brew from HEINEKEN Malaysia’s portfolio. From now till mid-February, consumers who purchase any big bottle of Tiger Beer, Guinness Foreign Extra Stout or Heineken® at participating coffee shops, food courts and Chinese restaurant can check underneath the bottle caps for 3 different characters – ” (Fu), “” (Xi) and “” (Zhu) – representing the different prizes to be won.


One bottle cap marked ” (Fu) allows consumers to redeem an angpow worth RM88,888, one cap marked ” (Xi) can be exchanged to redeem an exclusive Tiger Beer Mahjong set, and collecting 15 caps marked ” (Zhu) will allow consumers to redeem the exclusive Prosperity Bowl set – be sure to keep a look out to start your collection today!


The exclusive Tiger Beer Mahjong sets are also available to be purchased at participating supermarkets during the month of January.  With the purchase of three cartons of HEINEKEN Malaysia products - inclusive of one carton of Apple Fox - consumers can own the Tiger Beer Mahjong set for only RM99 while stocks last.


For more information on this campaign and its promotions, visit TigerBeerMY. These promotions are only open to non-Muslims who are 21 years old and above. 





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